Peer Advisory Effect Diminishing Leadership Courage?
December 8, 2005
In XMG's ongoing quest to understand the buying behavior of IT investment decision makers in Asia Pacific, it was revealed that peer discussion (66.7%) outranks in-house analysis (57.6%) and client references (54.5%) in terms of adoption rate. Not surprisingly, in a regional market that still does not fully understand the value and use of advisory services, analyst insights ranked fourth, nonetheless further ahead of any vendor sales and marketing activities or media.
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