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2007 | 2006 | 2005		 page 2 of 2
March 2007
Diminishing Leadership Courage?
AIn XMG’s ongoing quest to understand the buying behavior of IT investment decision makers in Asia Pacific, it was revealed that peer discussion (66.7%) outranks in-house analysis (57.6%) and client references (54.5%) in terms of adoption rate. Not surprisingly, in a regional market that still does not fully understand the value and use of advisory services, analyst insights ranked 4th; nonetheless further ahead of any vendor sales and marketing activities or media.
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